Lately, there has been a lot of discussions regarding race and equality in the US, and Secret is joining this conversation in a subtle way with their new campaign for Invisible Spray Deodorant. The key message in all of their executions is that the spray goes on clear on women of all colors and that it works on everyone’s armpits as you can see in this print ad. In addition to this ad, there are also two spots entitled “All Pits” and “Flaunt It.”
wspotnyc.com 