Finally, a way of sampling your makeup before hitting the makeup shelves thanks to Maybelline and their BeautiTouch Sampling System. In their new print ad for Fit Me foundation, there are several peel pouches containing a little sample of foundation.
Sampling is not a new concept especially in the fragrance industry but I hope that this becomes a trend for other makeup companies. Learn more about sample packaging from this informative article featured in GCI magazine.
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