I love this print ad from EOS. The packaging ties in perfectly with the brand’s organic image and the color pops off the page. The copy is good but I’m not excited by the headline. If I was writing the copy for this ad, I would have used the following headline instead: Don’t be afraid to crack a smile. This headline flows nicely into the copy that follows which lets the consumer know why this product will help to erase the fear of smiling when your lips are dry.
wspotnyc.com 