Print ads have now become interactive thanks to 2D barcodes and barcode scanning apps which allow consumers to instantly get information about the products they’ve seen in a print ad right on their mobile phone.
NeoReader is one of the apps on the market that allows you to easily scan barcodes like the one above using your phone’s camera which launches the product’s website. It’s a cool way of bringing life to print ads.
wspotnyc.com 